Using Kickstarter to Fund Your Theater Project

Friday, July 27, 2012

Using Kickstarter to Fund Your Theater Project

Dear friend,

If you are producing a show and using Kickstarter to fund it, please have at least one funding option that is a deal. If your show tickets are going to be $20, offer a $15 gift level where I get a ticket. Better yet, offer a $25 level where I get 2 tickets. Give me a bargain and I’ll jump on it.

Instead what I’m seeing is a lot of Kickstarter and Indiegogo projects that look more like plain fundraisers where you are soliciting donations and giving token gifts in return. This is ok, I’m sure some of them will get funded, especially in cases where the company has a track record and lots of loyal fans (or friends and family). You can still have gift levels which are essentially donations: $5 for a thank you or $300 for opening night tickets and an afterparty. $1000 to get a producing credit. But if you really want to exceed your expectations, offer a deal too.

Thank you,

Someone who wants to give you money

P.S. This is not about your project in particular.